Greg Hoffman
Pricing consultant · SaaS
Guest
Greg is a pricing consultant who's repriced 60+ SaaS products. He says most companies leave 20-30% of revenue on the table with timid packaging. His teardowns are blunt and backed by willingness-to-pay data.
Topics
- Finance & Investing
- Marketing
- Sales
As a guest
- Expertise
- SaaS pricing and packaging. Greg's repricing projects average a 24% ARR lift within a year.
- Talking points
- You're undercharging: the data behind timid pricing
- Packaging beats discounting, every time
- How to run a pricing change without churning everyone
- Proof
Links & availability
Achievements
- ★ Published
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